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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Category: thoughts

The Magic Washing Machine

Max Effgen, March 30, 2011

A TED talk worth the 10 minutes by Hans Rosling. At its core, the benefits of innovation that come from capitalism and democracy are revealed through a device that most in the developed world do not even think about, the washing machine.

Headsprout

Max Effgen, March 20, 2011

I really cannot recall how I came across Headsprout, but I am glad I did. It is an incredible online reading program for K-5. My pre-K son, Shane, took to it right away, and as a parent, I am very impressed with the results. Shane went from being interested in…

Pathfinder Avenger Xlite: How I rollerboard…

Max Effgen, March 15, 2011

Recently, a friend asked me for advice on luggage. I travel. It has slowed lately, but I was “up in the air” for about a 10 year stretch. 2 million AAdvantage miles later, I tend for be a know-it-all when it comes to navigating airports, hotels, rental cars and all…

“Grease the groove”

Max Effgen, March 9, 2011

The rain is ridiculous today in Seattle. More like a Midwestern thunderstorm than the usual mist, sun-break, overnight rain that the Pacific Northwest is famous for. Today on my run, the “Grease the groove” concept was stuck in my head — much better than the typical “Walking on Sunshine” by…

Why gCRM?

Max Effgen, February 21, 2011

Because Google is getting serious about the enterprise. I believe it is just a matter of time that they will release a CRM application. How serious is Google’s enterprise? Leading VCs are taking notice: Brad Feld: My Increasing Love Affair With Google Apps. CRM is a logical next step, because…

Even monkeys fall from trees

Max Effgen, February 15, 2011

Great post from Garr Reynolds on courage and determination. Check Presentation Zen: Before success comes the courage to fail Recently, I have been having similar conversations a lot. Brad Feld, my wife (who does not read my blog) and I were talking about marathon running. All three of us had…

Born to Run

Max Effgen, February 5, 2011

I read Born to Run by Christopher McDougall last summer. This great book has had a dramatic impact on my life. Growing up I was never much of a runner. We, my siblings, swam, year round. Running was not my thing. It was only just over 2 years ago I…

What I learned this week

Max Effgen, January 23, 2011

1. My insurance company’s actuary tables now go to the age of 121. That means there is a chance that I have not even lived 1/3 of my life. 2. Richard Tait’s latest venture is Golazo. A sports energy drink geared toward the beautiful game. They kicked off with a…

Projundery

Max Effgen, January 16, 2011

Funniest thing I came across this week: the made up word “Projundery” to sign emails. “Best Regards” is terrible, trite and overused. Emails need to be fresh, lively and memorable. I am sure that “projundery” will hit over-saturation, but the point is to make it memorable and keep it memorable….

Another great coach

Max Effgen, January 7, 2011December 2, 2013

A few months ago, I attended my 20 year high school reunion. It was a blast. Amazing time catching up with a lot of people I had not seen in 20 years and a few old friends who have been always there. Why is it that men (I attended Fenwick…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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