Read: Why Twitter is underhyped and is probably worth 5 to 10 billion dollars Max Effgen, August 30, 2009 Interesting post by Robert Scoble: Why Twitter is underhyped and is probably worth five to 10 billion dollars. Some points to ponder for sure. I would add the following: 1) Businesses seeing ROI generally do not ever share that data. Build all the trust you want. They may have a…
How Twitter works in theory Max Effgen, August 17, 2009 How Twitter works in theory is an interesting post on the Epeus’ epigone blog that I have been digesting over the last few days. Check it out.
Twenty-One Top Twitter Tips Max Effgen, August 5, 2009 Great read on Twitter over at Forbes. Check Twenty-One Top Twitter Tips. Is it Wednesday already?
WSJ: Twitter as trading tool Max Effgen, August 3, 2009 There has been a lot of talk about social CRM (sCRM) and Twitter. The implications for consumer based offerings is clear. In the enterprise, marketing has use cases. The WSJ has an interesting look at how traders are using Twitter. Money quote: “Analysts said the service seems well-suited for a…
TwInbox: Twitter in Outlook Max Effgen, June 24, 2009 Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love….