Interesting post by Robert Scoble: Why Twitter is underhyped and is probably worth five to 10 billion dollars.
Some points to ponder for sure. I would add the following:
1) Businesses seeing ROI generally do not ever share that data. Build all the trust you want. They may have a model to discuss, but in my experience, it is often less than actual.
2) Silicon Valley tech bloggers don’t travel very often and don’t actually meet with real businesses. It is about time some one in Silicon Valley actually said this outloud.
3) Business understands Twitter as a communication path. Business does not understand selective communication paths like Facebook. Plus they can already communicate selectively via e-mail.
Happy reading.