Why Focus Intent? Max Effgen, October 3, 2011 I have been revisiting the idea of customer intent and its implications. Social media has exploded given customers and prospects the ability to express intent. Buyers signal. Customers signal. Competitors signal. These signals are important data points for the Sales, Marketing and Service — the 3 big users of CRM… Continue Reading
Amazon + Netflix Rumors (again) Max Effgen, May 13, 2010 If there is one e-commerce rumor that never seems to die, it is Amazon buying Netflix. I just do not see it happening, yet shares jumped again on the persistent rumors. From my July 2009 post: First, a deal with Netflix has been speculated for many years. The overlaps are… Continue Reading