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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Category: cloud

Interesting Read: Ray Ozzie on Cloud Strategy

Max Effgen, May 4, 2009

Xconomy Seattle has an interesting read on the Cloud strategy from Ray Ozzie. The money quote: Ozzie: Technology builds on top [of what was there before], and then markets flip. You have to do pattern matching with technology trends, what’s going on with the social environment, and how people use…

Quick thought: Enterprise Cloud

Max Effgen, May 4, 2009

The Enterprise and the Cloud will happen. It will be just a matter of time. Major challenges for the Enterprise and the Cloud today are: 1. Security 2. Performance 3. Perceived “Lock In” 4. Unexpected Costs The benefits of the Cloud will only be realized when these 4 challenges are…

Why McKinsey’s Cloud Report Missed the Mark

Max Effgen, April 22, 2009December 2, 2013

Why McKinsey’s Cloud Report Missed the Mark by Joe Weinman at GigaOM is another good read on the now infamous McKinsey Cloud Report. See earlier post if this is news.

Cloud impediments…

Max Effgen, April 22, 2009

FBI seizures highlight law as cloud impediment by James Urquhart is an interesting read on the law and the cloud. Having sold a “cloud” service, these aspects of the cloud come up — a lot. Legal departments live for this kind of stuff. As this example in the article shows,…

Enterprise and the cloud

Max Effgen, April 20, 2009

Analysis from McKinsey & Company that “deflates the cloud” according to coverage by Forbes. I have checked it out and I could wax philosophic on this, but Nicholas Carr has already produced as very good criticism of the report. The cloud will supplement in the enterprise as it will incubate…

SLA in the Cloud

Max Effgen, March 24, 2009

Service Level Agreements (SLA) are nothing new and have existed in information technology for many, many years. Now that the cloud has opened the information utility to everyone, SLAs are out in the open. But what does it really mean? It is not like you have a meter or a…

A Berkeley View of Cloud Computing

Max Effgen, March 18, 2009

Above the Clouds Worth reading this engrossing whitepaper from the UC Berkeley Reliable Adaptive Distributed Systems Laboratory on Cloud Computing.

Interesting read on competing clouds

Max Effgen, March 13, 2009

Amazon, Microsoft improve their cloud computing game Interesting read on AWS and Azure offerings. No surprise that Microsoft is offering SQL Server. One thought though is how many less sophisticated organizations run much of their business on Excel or Access. Is this really going to attract those customers? The AWS…

Amazon AWS getting serious about the enterprise?

Max Effgen, March 12, 2009

Amazon EC2 Introduces Reserved Instances This is a great pricing model for budgets that have the “use it or lose it” money. It might entice enterprises to try the service without the recurring payments and unexpected fees that many “As A Service” providers use. Full disclosure: The wife works at…

Enterprise computing channels

Max Effgen, March 3, 2009

The reality of enterprise computing today is not just the migration to the cloud. Rather, it is a range of IT options: First is within the enterprise’s data center, second is in a partner hosting data center, and third is in the cloud. What option is best? Not to sound…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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