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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

IBM buys SPSS

Max Effgen, July 28, 2009

The big news today was IBM’s purchase of SPSS. The implications are big in the predictive analytics space and for business intelligence in general. But there is another reason for this post. Back in 1994, I had interviewed at SPSS. My father suggested I send Jack Noonan a resume directly….

Know your customer…

Max Effgen, July 27, 2009

This great example of “Know your customer” was just sent to me. Check Most expensive javascript ever? at Hallvord R. M. Steen’s blog. Hallvord is on the Opera Core Quality Assurance team. It is pretty hard to make a simple mistake as big as this. Millions in lost revenue. Happy…

HoF

Max Effgen, July 26, 2009

One of the great baseball traditions happens today at the National Baseball Hall of Fame induction ceremony in Cooperstown, New York. I have been fortunate to attend several. Some great road trips and memories with my father. One year we were able to buy tickets to the Hall of Fame…

Not All Supply Chains Are The Same

Max Effgen, July 25, 2009December 2, 2013

Because I cannot get enough of the Amazon/Zappos deal, check Read Write Web: Getting the Goods: The New Amazon/Zappos Supply Chain Story. I touched on some of this via the customer experience lens in my post: Amazon buys Zappos.

Kiva, the robots behind Zappos

Max Effgen, July 25, 2009

More on the Amazon Zappos deal…specifically the robots. Amazon’s Acquisition of Zappos Is “A Good Thing for Kiva,” Says Robot Company’s CEO. Also check Forbes, “Bot-In-Time Delivery” for more about Kiva.

Tron Legacy Trailer

Max Effgen, July 24, 2009

When your blog is called 12Sided, The Blog, you have to link to the Tron Legacy trailer. Tron was one of my favorites as a youngster and I am actually looking forward to this movie. I played an awful version on the family TRS-80 Model 3. Decked out with 2…

Cast Iron Grilling

Max Effgen, July 24, 2009

I am originally from Chicago as is the Weber Grill. I proudly have 2 in the backyard. Charcoal only. Years ago, my parents acquired a cast iron grill for their Weber, and I have been searching for one since. The search is over. Finally. Check Cast Iron Grate and salivate….

Commercial Apps on Force.com

Max Effgen, July 24, 2009

A lot of recent conversations on CRM have revolved around using cloud based platforms for xRM and other CRM extensions. It is a smart way to go. Check Architecting a Commercial Application on Force.com for a solid read on the topic.

Amazon buys Zappos

Max Effgen, July 23, 2009December 2, 2013

So the big news from yesterday is Amazon buying Zappos. Cash and stock and all that. Congrats to two of my favorite online retailers. The financials are one thing and will be debated. I believe that this will be a great deal for both companies. Also, the notion that Zappos…

WSJ: Techdom’s Two Cold Wars

Max Effgen, July 21, 2009

Great read by Holman Jenkins, Jr. in the WSJ Opinion Page discussing the recent Google OS and Office Live announcements. Check Techdom’s Two Cold Wars at the WSJ.

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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