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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

“Mojo” Reads

Max Effgen, March 17, 2009

I have had a lot of conversations with very talented people that seem lost in this new economic reality. Understandably many are upset about their respective employment situations; however, as a whole they seem to be forgetting what has made them great. Here are some recommended reads for some positive…

Integration requirements for CRM, CTI

Max Effgen, March 16, 2009

CTI integration with CRM systems is typically limited to Sales and Support offerings. Since phone systems change less often than other pieces of technology, these integrations have been “set and forget” when properly scoped. I have clients that have not touched the CTI integrations of deployments ever. These integrations are…

Weekend

Max Effgen, March 14, 2009

Looks like a wet, some say typical, weekend in Seattle. Likely take in some St Patrick’s Day festivities and get tickets for the Mariner’s Opening Day. Stay dry.

Interesting read on competing clouds

Max Effgen, March 13, 2009

Amazon, Microsoft improve their cloud computing game Interesting read on AWS and Azure offerings. No surprise that Microsoft is offering SQL Server. One thought though is how many less sophisticated organizations run much of their business on Excel or Access. Is this really going to attract those customers? The AWS…

Amazon AWS getting serious about the enterprise?

Max Effgen, March 12, 2009

Amazon EC2 Introduces Reserved Instances This is a great pricing model for budgets that have the “use it or lose it” money. It might entice enterprises to try the service without the recurring payments and unexpected fees that many “As A Service” providers use. Full disclosure: The wife works at…

Doing more with less

Max Effgen, March 12, 2009

Increases in customers means increases in customer support. An effective tactic when starting a self-service initiative is to reassure Customer Support that the organization has to do more with less. Not less people, more support with the same number of people. During the bubble, it was because businesses would not…

More on Self-Service

Max Effgen, March 11, 2009

If there is one constant driver for customer service, it is contact reduction. Every customer service group wants less contacts. Rarely is the solution obvious and customer service representatives (CSR) in good times and bad always seem fearful of their jobs. The idea or notion of self-service to improve the…

Self-Service Success?

Max Effgen, March 11, 2009

Many years ago, a client had recently deployed a self-service initiative that was hearlded as a great success. The project that I was working on was going to be held to that standard. I decided that I need to talk to a few CSRs at the client to understand what…

Self-Serivce

Max Effgen, March 9, 2009

Growth Through Self-Service Online self-service portals can become high-performance growth engines amid challenging economic times. This post on self-service in CRM has me reflecting on my past experiences with self-service. Too much for a single post, so this week will be dedicated to CRM self-service opportunities and challenges.

Happy Daylight Savings

Max Effgen, March 7, 2009

With the rollover to daylight savings, I plan on taking advantage of the extra daylight to work on my photography. My portfolio site and this Google Gadget can be found at http://www.salmonbay.net. Snow is forecast for the weekend which normally means rain. This winter has been a much different story….

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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