Doing more with less

Increases in customers means increases in customer support. An effective tactic when starting a self-service initiative is to reassure Customer Support that the organization has to do more with less. Not less people, more support with the same number of people. During the bubble, it was because businesses would not be able to logistically scale. These days it is out of economic necessity.

Several clients have enjoyed a lot of success with this forward and positive looking idea. Try it out. The results can be surprising.