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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Bobby Knight Notes

Max Effgen, October 15, 2026October 14, 2026

In the spring of 1989, Bob Knight came to Fenwick for a basketball coaches’ clinic. Two years earlier he’d won his third NCAA championship at Indiana — 1976, 1981, 1987 — and at the time there was no argument about who the best coach in the sport was. It landed on the one Saturday that spring I wasn’t at a water polo meet. I was a junior. I brought a notebook and filled it front to back, court diagrams and all, in the margins of a printed “Bob Knight Basketball Coaches Clinics” handout.

The following Monday, our basketball coach, who was my history teacher, asked if I’d share my notes with Coach Knight — he was looking for feedback on what actually landed with the room. I said yes without thinking twice about it. When the notes came back, I put them somewhere safe. Then I mostly forgot about them for the next thirty-five years.

I found them again recently. They hold up better than I remembered, and better than a seventeen-year-old had any business writing down. What follows is what’s actually in them — not paraphrased into a listicle, closer to how the day unfolded.

Winning and Losing Is a Habit

The clinic opened with a question, not a lecture: why are you here, and what do you want to get out of the team or the program. Everything after that was really an answer to it.

Motivation, in Knight’s framing, wasn’t a speech you give before a big game. It was observation — individually and collectively, knowing which of your players respond to which kind of pressure. It was understanding human nature: external motivators land differently on different people, and a coach who can’t tell the difference is managing a roster, not leading one. Effort was framed almost as a moral fact — “winners and losers have it,” meaning the habit, not the outcome — and the job was to determine what your place is and what you’re actually satisfied with, because a team that hasn’t answered that has no way to know if it’s succeeding.

The line I wrote in block letters in the margin, clearly because I didn’t want to lose it in my own handwriting: Winning and losing is a habit. Not a result. A habit — built the same way any other one is, by repetition, and just as available to the team that’s currently losing as the one that’s currently winning.

Discipline Is Not a Whip and a Chair

The second theme was organization, and Knight was blunt about the hierarchy: nothing worth doing can be done successfully without it. “Success cannot be achieved without organization” is underlined twice in my notes, which tells you how hard he leaned on it.

But he was equally direct that organization and discipline are not the same thing as control. “Discipline is not a whip and a chair” is a full sentence on its own line. His actual definition of discipline was almost administrative:

  1. Do what you’ve got to do — not forced.
  2. Do it when it has to be done.
  3. Do it as well as you can do it.
  4. Do it that way all of the time.

That’s it. No mention of punishment, no mention of a coach’s temper — which is a little disorienting to reread given Knight’s public reputation by the end of his career. The clinic version of the philosophy was about consistency as the mechanism, not fear. “The more organization, the better idea the team will have of where you’re coming from” — the payoff of discipline wasn’t compliance, it was clarity.

Three supporting devices got their own line: humor as a real motivational tool, mental toughness, and respect. And a note on handling mistakes that I’ve thought about more as an adult than I did at seventeen: understand mistakes by asking what, where, when, how, why, and who — not by reacting to them.

Hearing Versus Listening

There’s a short section on communication that’s easy to skim past and probably the most useful thing in the notebook. Knight listed the qualities of a motivator as reading, communicating, and enthusiasm, then added a distinction that’s stuck with me since: hearing versus listening. “Easy is not always the best way.”

He was skeptical of the idea that a coach — or a manager, or a leader in any context — could motivate everyone. “Isn’t a social worker. Can’t get everyone to be motivated. Can’t have any ironclad rules.” He also flagged the trap of being easily satisfied: a team, or a person, who’s content with mediocre effort is genuinely hard to motivate further, because there’s no discomfort pulling them forward.

And a smaller note, written in the margin next to a diagram: “To err is human; to err again is the sign of stupidity.” Not a forgiving read of failure. A pointed one about repeating it.

The Man in the Mirror

The clinic’s section on motivational leadership is the part that reads least like 1989 coaching advice and most like something you’d hear today. “The man in the mirror” — players need a good feeling about themselves, because that feeling is itself part of what motivates them. People need good experiences. People need to think of others, not just themselves. And a line that reframes the whole exercise: “A motivator cannot be guided by feelings.” Motivation, in Knight’s model, comes from within the individual — a coach’s job is closer to creating the conditions for it than manufacturing it directly.

There’s a note about roles on a team that I didn’t fully appreciate until years later: “Roles change — that’s not a failure in itself. Accepting failure is a failure.” A player moving from starter to bench, or a bench player finally getting minutes, isn’t a verdict. Treating the change as a verdict is the actual mistake.

Borrowed Lines

Knight quoted outside the sport constantly, and the notes are full of names that had nothing to do with basketball. Calvin Coolidge, on persistence: “Nothing is more common than unsuccessful men with talent,” and “persistence will always solve the problems of the human race.” Woody Hayes, Ohio State’s football coach, reduced to four words in the margin: “You win with people.” Edward Everett — the orator who spoke for two hours before Lincoln’s two-minute Gettysburg Address — came up under a section on teaching the game, simplicity, and execution, next to a note that read “not always the answer” beside “surprise and change.” The lesson wasn’t that simplicity always wins. It was that most people default to complexity when simplicity would serve them better, and Everett is the historical footnote for what over-explaining costs you.

Ford’s Edsel shows up in the margin too, unexplained beyond the name — a coach’s shorthand for a plan that looked sound on paper and failed anyway, presumably attached to a point about not mistaking preparation for guaranteed outcomes.

Victory Favors the Team That Makes the Fewest Errors

The clinic’s last page is headed, in someone’s handwriting at the top, “The Art of War” and “Sun Tzu” — Knight was apparently working Sun Tzu into a section on how to motivate. Under it: “Victory favors the team making the fewest errors.” Not the most talented team. Not the team with the best players on paper. The one that gives away the least.

The section on “why we lose” was framed as subtraction, not addition: eliminate the reasons you lose, and winning gets a lot easier — not because you’ve added some new advantage, but because you’ve stopped handing games away. “Don’t give up devices or a new goal” is a fragment I can’t fully reconstruct, but the theme around it is legible: teams oriented toward final goals, reinforced constantly, with a mental-to-physical ratio of roughly four to one. Preparation, not talent, was the input Knight kept returning to: “The people who are willing to prepare to win, win most of the time.” And in the margin, underlined: the greatest challenge in getting a team to win is getting them to play hard — not getting them to be good.

The clinic ends on a note that could double as a rebuke of an entire genre of sports content that didn’t exist yet in 1989: “‘Lucky’ doesn’t win championships.” Get things done. Understand your own strengths and weaknesses, and place people where their weaknesses are hidden and their strengths are used to their fullest potential — advice as relevant to building a company or a team of any kind as it is to a basketball roster.

What I Did With It

I put the notebook away carefully, which in retrospect was the wrong instinct. I treated it like something to preserve rather than something to use — filed it the way you’d file an autograph, not the way you’d keep a set of instructions. It sat for thirty-five years while I periodically relearned some version of “hearing versus listening” or “don’t confuse discipline with control” the slow way, through direct experience, without remembering I’d already had it explained to me once, for free, by one of the best to ever do it.

The advice in that notebook was never meant to be precious. It was meant to be used — this week, this season, this year, however far out you want to run it. I wish I’d kept it out where I could see it instead of tucking it away like a museum piece. Consider this the belated correction: writing it down again, somewhere I won’t lose track of it a second time.

Sources

  • Original handwritten notes, Bob Knight “Basketball Coaches Clinics” (adidas-branded), Fenwick High School, spring 1989 — primary source
  • Bob Knight’s three NCAA championships at Indiana (1976, 1981, 1987) — standard sports-reference confirmation
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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

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