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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

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Max Effgen, March 5, 2009

Three recent business books that I have read, enjoyed and recommend.

The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr
Summary: Carr argues that computing, no longer personal, is going the way of a power utility.

Why I liked it: The historical perspective matches the current cloud computing trend. Nice parallels, but later chapters are lacking in determine what is next.

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie
Summary: Useful anecdotes about creativity and the creative process in a corporate setting.

Why I liked it: Great stories and vignettes. Enjoyed the pyramids and plum tree organizational structure idea.

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
Summary: Offers a well-reasoned road map to excellence through examples of 11 companies that made the transition.

Why I liked it: Preaches simplicity and discipline for a corporate vision (or hedgehog concept).

Read on.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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