Social Media & Spiceworks

For all the talk of Social Media and CRM, it would be wise to take a look at a company that is already “social”. Spiceworks offers free IT management software and the primary users are SMB IT shops. Their model is media advertising around this targeted audience. In effect, they have built a social community around IT from the ground up. This has allowed them to “crowd source” product management, IT best practices, marketing and even support.

When you think of how social media may impact your business and CRM strategy, think about your client community. Do they “crowd source”? Think about how you can take a page from Spiceworks and build from the ground up.