Roast your own

Coffee is a lot of things in Seattle. If you are an independent coffee house in this town you need to elevate and differentiate your game. Nice read in the Coffee City blog about Fremont Coffee. They have recently started roasting their own beans. What they have really started doing is elevating their core competency. As a fan of the peaberry, I wish them luck.

Seattle Times Coffee City Blog: Fremont Coffee starts roasting to gain cachet, control flavor (and, it saves money)