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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Roast your own

Max Effgen, September 23, 2009

Coffee is a lot of things in Seattle. If you are an independent coffee house in this town you need to elevate and differentiate your game. Nice read in the Coffee City blog about Fremont Coffee. They have recently started roasting their own beans. What they have really started doing is elevating their core competency. As a fan of the peaberry, I wish them luck.

Seattle Times Coffee City Blog: Fremont Coffee starts roasting to gain cachet, control flavor (and, it saves money)

weekend/coffee coffeefremontreads

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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