Why I blog… Max Effgen, September 28, 2009 Great video above on the power of blogging. I find myself talking about my tiny little blog more than I ever thought I would. I blog to build my brand and make me better. The blog forces you to think and stay relevant. It is mental pull-ups, push-ups and sit-ups… Continue Reading
Speednetworking Max Effgen, September 26, 2009 I attended the first speed networking event in Seattle this week and was pretty impressed. Take the speed dating concept and apply it to professionals. Before the event, I ranked my areas of interest, and they matched me up with 10 other professionals. Overall I was impressed. The people I… Continue Reading
Amazon Widgets Max Effgen, September 8, 2009 Mitch Joel’s Six Pixels of Separation blog is a must read for marketing, branding and social media. Check his What’s In Your Bag? post for some an interesting take on Amazon Widgets. I took a turn creating my own widget about some of the coffee related products I have blogged… Continue Reading
Project Success Max Effgen, September 7, 2009 Over the long weekend, I had a conversation with a friend and former colleague on the state of the enterprise. The common theme centered on the advances in technology and that projects still fail at an alarming rate. This made me recall an earlier post on project success. Many many… Continue Reading
Read: Why Twitter is underhyped and is probably worth 5 to 10 billion dollars Max Effgen, August 30, 2009 Interesting post by Robert Scoble: Why Twitter is underhyped and is probably worth five to 10 billion dollars. Some points to ponder for sure. I would add the following: 1) Businesses seeing ROI generally do not ever share that data. Build all the trust you want. They may have a… Continue Reading
Taylor Mali on speaking with authority… Max Effgen, August 24, 2009 Awesome and I want that Scrabble T-Shirt. Link: Taylor Mali Continue Reading
Gist as Sales Enablement Max Effgen, August 17, 2009 The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I… Continue Reading
Is Sales strategic? Max Effgen, August 13, 2009 I have been digging into the Sales Enablement space lately. Initially my focus was on user adoption of CRM systems. Sales Enablement implemented properly will boost user adoption of sales force automation tools under the CRM fold. One concern I have is how sales enablement systems are being sold. “Clone… Continue Reading
amzn.com URL Shortner Max Effgen, August 9, 2009 This is interesting and borderline funny. Amazon has created its own URL shortener for products. See TechFlash Amazon creates its own URL shortener for products. Basically the idea is to make it easier to post product links to Twitter and other social media. It has some simple rules and looks… Continue Reading
Know your customer… Max Effgen, July 29, 2009 Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase… Continue Reading