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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

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One-Hit Wonders

Max Effgen, November 2, 2021

My first contributions to Society for American Baseball Research (SABR) have been published in SABR’s latest book, One-Hit Wonders. This book details the brief biographies of 70 players who accumulated just one major league hit. Craig Cacek had a cup of coffee with the Astros and went a self-described “0…

Carroll Shelby

Max Effgen, September 28, 2021

Recently had the opportunity to visit Shelby American in Las Vegas. Loved this bit of entrepreneurial spirit. Full Timeline Article: https://www.motortrend.com/features/carroll-shelby-life-1923-2012-timeline/ April 1962: CSX 2000, the first Cobra, is painted a pearlescent yellow by Dean Jeffries and shipped to the New York auto show, where it appears in the Ford display….

Grand Park

Max Effgen, September 13, 2021

Grand Park is a high alpine meadow that was formed by an ancient lava flow. From this northwest corner of the national park, there are some amazing views of the mountain and few visitors. In this photo, a lenticular cloud caps the volcano. These clouds develop when fast moving air…

“Mojo” Reads

Max Effgen, July 27, 2021August 6, 2021

Originally posted this is 2009. Awful quick circle. I have had a lot of conversations with very talented people that seem lost in this new economic reality. Understandably many are upset about their respective employment situations; however, as a whole they seem to be forgetting what has made them great….

Lessons from Kodak

Max Effgen, June 24, 2021

This is a Kodak Brownie No 2A, Model B that my great-grandmother purchased sometime around 1920. It still works. I was able to find some 116 film for it a few years ago and took this timeless picture of the Space Needle. Much has already been written about the demise…

Orbiting the Giant Hairball

Max Effgen, May 15, 2021May 15, 2021

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace  by Gordon MacKenzieSummary: Useful anecdotes about creativity and the creative process in a corporate setting. Why I liked it: Great stories and vignettes. Enjoyed the pyramids and plum tree organizational structure idea.

Godspeed Hank Aaron

Max Effgen, January 22, 2021January 22, 2021

First ballgame, July 7, 1974Braves vs. Cubs at Wrigley Field Hank Aaron hits number 725 off a young Rick Reuschel. It would be his last home run at Wrigley. My father’s good friend, Dave Norman, from Atlanta who went with us bought me that Braves cap which I kept on…

Business Advice From Van Halen

Max Effgen, October 9, 2020October 14, 2020

Godspeed Eddie Van Halen. Recommend Van Halen Rising by Greg Renoff. A engaging read about the band, how they came together and took over rock and roll. Appreciated the entrepreneurial vision through the ups and downs to stardom. I never did get to see Van Halen in their prime (pre-Hagar)….

State Title, 30 years later

Max Effgen, September 4, 2020September 4, 2020

This championship did not happen overnight. More than two years and hundreds of thousands of yards in the pool were needed to climb to that level. Lessons learned during this time have helped me to this day, primarily vision and resilience. I have photo of this team tucked away in…

The inevitable gCRM – 2020

Max Effgen, January 28, 2020January 28, 2020

Original post from 2011 below. To date, gCRM has not happened. The Google G Suite Marketplace has a number of CRM players which are all capable. Some observations. Compliance First SAS70 and now SASE 16 and whatever is next have become more important to the enterprise. Not just in the…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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