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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: thoughts

Bantam vs Gist

Max Effgen, July 10, 2009

Came across Bantam Live: The Ultimate Social, Real-Time CRM @ TechCrunch this morning and have been thinking on it all day. My take is that it offers watered down features of Gist with the workflow features of most CRM tools. Is Social CRM important to the enterprise? Depends. If the…

Cloud Office on Monday?

Max Effgen, July 9, 2009

via TechCrunch: Why Chrome OS Now? Because Microsoft Office In The Cloud Comes Monday. I have played around with the limited functionality of Office Live. It is good, not great, and about what I would expect from a beta. I had some formatting issues with some documents. Nothing major. Hopefully…

Ace the Interview

Max Effgen, July 7, 2009

Solid read at the Harvard Business Blog. Check Ace the Interview by David Silverman. Some sound advice when you land that interview. Glad to see that I am not the only one blogging about this topic. Readers are Leaders.

The new phone screen…

Max Effgen, July 7, 2009

More than ever the phone screen is making deep dives into questions typically reserved for the interview. In reality there is really no difference between a phone screen and a sales call. Present yourself in lieu of a product and land the face-to-face. Here are some tips that help me…

About your resume…

Max Effgen, July 6, 2009

It is not about you. Think about the current employment situation. Tons of qualified talent on the market competing for a few open slots. The reality is that if your resume does not separate you from the qualified crowd, you will not interview. Think about what the hiring manager really…

Killer Cover Letters

Max Effgen, June 23, 2009

This post over @ 37Signals Forget the resume, kill on the cover letter has been generating a lot of buzz. The message is pretty simple: Match your cover letter to the audience to get in the door. Apply at a startup, go startup. Apply at larger corporate entity, go corporate….

Wings of Freedom

Max Effgen, June 21, 2009

The Wings of Freedom Tour was in Seattle this past weekend. The B17 Flying Fortress and B24 Liberator buzzed the neighborhood on Saturday and Sunday. Very cool to see these historic aircraft in flight — especially over your house. The rumble is incredible. Would have not liked to have been…

Amazon’s private brands

Max Effgen, June 20, 2009

Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been…

Tell me about a time…part 3

Max Effgen, June 18, 2009

Being ready is the best luck does not only apply to interviewing. Check Closing a Sale: Objections by The Sales Hunter. If you are in a job hunt, I recommend taking 15 minutes to answer one of the “Tell Me About a Time” questions. Write your answers down. Repeat with…

Tell me about a time…part 2

Max Effgen, June 15, 2009

A follow up to an earlier post on interviewing. If you are in the midst of a job search, be prepared to answer the questions below. Behavioral Interviewing is becoming more common and is based on the concept that the most accurate predictor of future performance is past performance in…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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