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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: cloud

Storm Clouds

Max Effgen, June 11, 2009

True story. Amazon’s cloud service disrupted by lightning storm. So many play on words possible, but this is the Google search engine age. Everything is vanilla. How unfortunate.

Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight. Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more…

Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

“Monetizing the Cloud 101”

Max Effgen, June 10, 2009

Good read @ E-Commerce Times by Ed Sullivan Monetizing the Cloud 101: The Proof Is in the Profit. The article rightly points out that the advantage in the cloud is opening up your offering. Third-party developers can then create market-specific products. Apple is specifically mentioned; however, Salesforce.com and even Twitter…

Good read on the cloud “revolution”

Max Effgen, June 6, 2009

Check this article: You Say You Want a Cloud Revolution @ GigaOM. The evolutionary/revolutionary argument can be applied to just about any technology. It is a good reminder for thinking about that next great idea.

Ozzie on Wave

Max Effgen, June 5, 2009

Interesting read @ CNet by Ina Fried, Ray Ozzie’s cloud hangs over the Valley. And yes, it only rains in Seattle. It is never sunny. Ever. You would not want to visit. Especially in July or August. We all grow gills.

Why did it take God 7 days to create the Earth?

Max Effgen, June 5, 2009

Joke: “Why did it take God 7 days to create the Earth?” Answer: “Because He did not have the install base.” Google Wave has captured a lot of attention since it’s announcement, but it is not production ready and will likely have a “beta” tag on it for years. And…

Wave in the Cloud…

Max Effgen, June 1, 2009

The Google Wave preview is worth the time to check out. My take, like many others, is that Google Wave is clearly aimed at Microsoft Sharepoint and Exchange. There are many cloud versions of Sharepoint-like collaboration tools already. As companies get more comfortable with their corporate email, they will be…

A cloud favorite…

Max Effgen, May 29, 2009

Picnik is a great online photo editing tool. It is dead simple. Think Adobe Photoshop Elements on the web. For free. The company is a darling of the Seattle startup scene and has won many recent awards. It works on Flickr, PhotoWorks, Facebook, MySpace, Picasa Web Albums, Photobucket, Webshots, Lexmark…

Plug the Cloud

Max Effgen, May 25, 2009

Interesting read over the weekend at NY Times. Plugging In $40 Computers goes into the world of mini-servers about the size of a large DC Charger. With 512 MB Flash, 512 MB RAM, USB and Gigabit Ethernet, these computers have some chops. No video though. Obvious uses around the house…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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