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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: amazon

Storm Clouds

Max Effgen, June 11, 2009

True story. Amazon’s cloud service disrupted by lightning storm. So many play on words possible, but this is the Google search engine age. Everything is vanilla. How unfortunate.

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Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight. Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more…

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Interesting read at TechCrunch: Ray Ozzie Asserts…

Max Effgen, May 20, 2009

Ray Ozzie Asserts Microsoft’s Position In The Cloud Some interesting predictions and comments over at TechCrunch. Most of them centering on Amazon AWS vs. Microsoft. My opinion is that people are trying to define cloud as a something very specific when a more general definition is appropriate. Think “Transportation” rather…

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Windowshop-ping

Max Effgen, May 19, 2009

Came across the Amazon Windowshop Beta today. Very cool use of 3D browsing and AWS. New books, music and “Music Artists We Think You Should Hear”. When this is connected to purchase history, it will give iTunes a run for its money.

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Enterprise and the cloud

Max Effgen, April 20, 2009

Analysis from McKinsey & Company that “deflates the cloud” according to coverage by Forbes. I have checked it out and I could wax philosophic on this, but Nicholas Carr has already produced as very good criticism of the report. The cloud will supplement in the enterprise as it will incubate…

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Interesting read on competing clouds

Max Effgen, March 13, 2009

Amazon, Microsoft improve their cloud computing game Interesting read on AWS and Azure offerings. No surprise that Microsoft is offering SQL Server. One thought though is how many less sophisticated organizations run much of their business on Excel or Access. Is this really going to attract those customers? The AWS…

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Amazon AWS getting serious about the enterprise?

Max Effgen, March 12, 2009

Amazon EC2 Introduces Reserved Instances This is a great pricing model for budgets that have the “use it or lose it” money. It might entice enterprises to try the service without the recurring payments and unexpected fees that many “As A Service” providers use. Full disclosure: The wife works at…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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