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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: coffee

Starbucks tests new names

Max Effgen, July 18, 2009

Interesting article in the Seattle Times, Starbucks tests new names for stores. How do you compete with saturation? Change your name. Will be interesting to see how this works. Anyone remember all the “Seattle’s Best” stores that were shut down after the Starbucks buyout? Friends ask me all the time…

Portable Espresso = Handpresso

Max Effgen, July 5, 2009

I came across the Handpresso while shopping at the Seattle Flagship REI store. It is truly portable. Hand pump operated and uses the standard Easy Serving Espresso (E.S.E.) pod. This is a device that I would actually take into the backcountry. Pack-in/Pack-out does not work well with loose coffee grounds….

Coffee Drinks Illustrated

Max Effgen, July 5, 2009

Coffee Drinks Illustrated by Lokesh Dhakar is an impressive illustration of the variety of espresso drinks. Being a coffee fiend, I like it. Looks like he is channeling his inner Edward Tufte. I found this via LifeHacker.

WSJ: Coffee Prices Now Off 18% for Month

Max Effgen, June 19, 2009

It is the little things that bring a smile to my face…Selling by speculators and supply from the Brazilian harvest dragged ICE Futures U.S. arabica coffee to seven-week lows. Have a great weekend.

Starbucks recalling 530,000 coffee grinders

Max Effgen, June 17, 2009

I caught wind of this story last night: Starbucks recalling 530,000 coffee grinders. I cannot imagine cleaning a device with spinning metal blades without unplugging it. There seems to be more to this story on the grinder recall. I do strongly recommend grinding coffee at home. Freshly ground beans just…

Is it the world’s smoothest brew?

Max Effgen, May 31, 2009

Came across this on Lifehacker, Use an AeroPress for Small Servings of Coffee, and realized it had been awhile since I had posted anything coffee related. The AeroPress looks interesting and should make a good cup. They claim it is the world’s smoothest brew. Cannot comment on that, but it…

MyPressi Thumbs Down. JoeMo Thumbs…

Max Effgen, May 23, 2009

I came across the MyPressi TWIST a few weeks ago. Initially, I was excited that I could have a new toy and doppio espresso wherever and whenever. My take: Over engineered and very expensive. Better option for coffee on the go is French (or Freedom) Press and a JoeMo travel…

More on Coffee

Max Effgen, April 11, 2009

Check out this good read by Starbucks co-founder Jerry Baldwin, Press Pots: Coffee Worth the Effort on Press Pots (a.k.a. French Press or “Freedom” Press). My coffee habits are similar — only espresso or press will do. A few years ago, I received a KitchenAid Pro Line Burr Grinder KPCG100…

Coffee

Max Effgen, March 20, 2009

When I first moved to Seattle, I could not tell the difference between an espresso and freeze dried Taster’s Choice. That changed in a hurry. I now have a strong regular habit. I even brought a Starbucks Barista® Espresso Machine into the office of a former employer to slow my…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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