The Sales Enablement Challenge Max Effgen, October 19, 2009 Sales Enablement offers some unique advantages to drive Sales user adoption. The ability to create new and custom collateral and to effectively collaborate on accounts address big pain points for sales. The CRM world has not implemented these technologies on an industry scale. Sales Enablement also addresses today’s market realities….
You should check: Phone Sales Strategies for new Startups Max Effgen, October 13, 2009 I did miss the meeting, but not the slides. Worthwhile slides, video and post by Bryan Starbuck: Phone Sales Strategies for new Startups
Read WSJ Why Email No Longer Rules Max Effgen, October 13, 2009 Been very busy and unable to blog as much as normal. Solid read today worth checking out by Jessica Vascellaro in the WSJ Why Email No Longer Rules…
The best salespeople… Max Effgen, October 7, 2009 …are your customers. They have credibility that your sales team will never have — and amazingly they pay you. Nice read on this topic at Marketing Donut: Turn your customers into your best sales people.
Read on competition and collaboration Max Effgen, September 28, 2009 Great guest post by Monica Harrington at TechFlash. I also have some (limited) experience with Mike Maples. He was a board member of a previous employer. The “100% market share” mentality and culture there was pervasive and infectious. If you are not trying to change the world, what are you…
Why hire me? Max Effgen, September 22, 2009 Solid read on the WSJ blogs on why you need to “ABC” “A, Always B, Be C, Closing” on you. Another great tidbit from over the weekend, “Do not focus on the role. Focus on you. If they are looking only for requirements on a job rec, you will be…
The FORD model Max Effgen, September 15, 2009 Interesting read on the Verasage Institute blog on consulting. Check FORD – a model for consulting. The Findings, Options, Recommendations and Decisions steps bring to mind the keep it simple mantra. Question: How do you know if you are overpaying for consulting? Answer: If you ask the consultant the time…
How blogs can work for recruiters (and you!) Max Effgen, September 4, 2009 Great Friday read on the power of blogging. Have a happy and safe holiday weekend. How blogs can work for recruiters (and you!)
Read: Why Twitter is underhyped and is probably worth 5 to 10 billion dollars Max Effgen, August 30, 2009 Interesting post by Robert Scoble: Why Twitter is underhyped and is probably worth five to 10 billion dollars. Some points to ponder for sure. I would add the following: 1) Businesses seeing ROI generally do not ever share that data. Build all the trust you want. They may have a…
How Long Does It Take To Build A Technology Empire? Max Effgen, August 27, 2009 Very interesting article and very cool graphic powered by Tableau Software. Tableau is based in Seattle and makes impressive visualization software. BI folks out there should check them out. WSJ Blogs: How Long Does It Take To Build A Technology Empire?