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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

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Grand Park

Max Effgen, September 13, 2021

Grand Park is a high alpine meadow that was formed by an ancient lava flow. From this northwest corner of the national park, there are some amazing views of the mountain and few visitors. In this photo, a lenticular cloud caps the volcano. These clouds develop when fast moving air…

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“Mojo” Reads

Max Effgen, July 27, 2021August 6, 2021

Originally posted this is 2009. Awful quick circle. I have had a lot of conversations with very talented people that seem lost in this new economic reality. Understandably many are upset about their respective employment situations; however, as a whole they seem to be forgetting what has made them great….

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Lessons from Kodak

Max Effgen, June 24, 2021

This is a Kodak Brownie No 2A, Model B that my great-grandmother purchased sometime around 1920. It still works. I was able to find some 116 film for it a few years ago and took this timeless picture of the Space Needle. Much has already been written about the demise…

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Orbiting the Giant Hairball

Max Effgen, May 15, 2021May 15, 2021

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace  by Gordon MacKenzieSummary: Useful anecdotes about creativity and the creative process in a corporate setting. Why I liked it: Great stories and vignettes. Enjoyed the pyramids and plum tree organizational structure idea.

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Godspeed Hank Aaron

Max Effgen, January 22, 2021January 22, 2021

First ballgame, July 7, 1974Braves vs. Cubs at Wrigley Field Hank Aaron hits number 725 off a young Rick Reuschel. It would be his last home run at Wrigley. My father’s good friend, Dave Norman, from Atlanta who went with us bought me that Braves cap which I kept on…

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Business Advice From Van Halen

Max Effgen, October 9, 2020October 14, 2020

Godspeed Eddie Van Halen. Recommend Van Halen Rising by Greg Renoff. A engaging read about the band, how they came together and took over rock and roll. Appreciated the entrepreneurial vision through the ups and downs to stardom. I never did get to see Van Halen in their prime (pre-Hagar)….

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State Title, 30 years later

Max Effgen, September 4, 2020September 4, 2020

This championship did not happen overnight. More than two years and hundreds of thousands of yards in the pool were needed to climb to that level. Lessons learned during this time have helped me to this day, primarily vision and resilience. I have photo of this team tucked away in…

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The inevitable gCRM – 2020

Max Effgen, January 28, 2020January 28, 2020

Original post from 2011 below. To date, gCRM has not happened. The Google G Suite Marketplace has a number of CRM players which are all capable. Some observations. Compliance First SAS70 and now SASE 16 and whatever is next have become more important to the enterprise. Not just in the…

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#EdgarHOF

Max Effgen, July 24, 2019July 24, 2019

Congratulations to Seattle Mariners legend Edgar Martinez. Enshrined in Cooperstown at the National Baseball Hall of Fame on Sunday, July 21, 2019. In many ways this is historic. Fans took to social media for several years to convince the Baseball Writers Association of America that Edgar was one of the…

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Founded Podcast

Max Effgen, January 2, 2018

Truly a privilege to be involved with the Burke Center for Entrepreneurship at University of Washington’s Foster School of Business. Hit PLAY for a fun half hour discussion.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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