Enterprise and the cloud Max Effgen, April 20, 2009 Analysis from McKinsey & Company that “deflates the cloud” according to coverage by Forbes. I have checked it out and I could wax philosophic on this, but Nicholas Carr has already produced as very good criticism of the report. The cloud will supplement in the enterprise as it will incubate new processes, ideas and competitive advantages. A great example is the New York Times Archives on Amazon AWS. What is going to happen when smart companies figure out how to aim all that raw computing power at their disposal? cloud amazonawscloudcomputingenterprisethoughts