The Art of War and the Blue Ocean Strategy Max Effgen, January 29, 2012June 14, 2023 I found myself recently referencing a post from 2 years ago on these two works. Here is an update. The Blue Ocean Strategy has become a staple of business strategy and most MBA programs. At its core, the Blue Ocean strategy is about value innovation. “Red” oceans are known industries…
Blue Ocean Strategy vs The Art of War Max Effgen, April 26, 2010 One thing I know about myself is that I am better when I have a full plate. To stay busy, I enrolled in the Evening MBA program at University of Washington’s Foster School of Business last fall. I have been impressed with the curriculum and faculty. The Blue Ocean Strategy…