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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: reads

Ace the Interview

Max Effgen, July 7, 2009

Solid read at the Harvard Business Blog. Check Ace the Interview by David Silverman. Some sound advice when you land that interview. Glad to see that I am not the only one blogging about this topic. Readers are Leaders.

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Outlook is broken

Max Effgen, June 24, 2009

The Email Standards Project has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It. Also check Microsoft to ignore web standards in Outlook 2010 – enough is enough at Email Standards Project. To get in include the http://fixoutlook.org/…

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Solid read on Bootstrapping

Max Effgen, June 23, 2009

Check TechFlash Guest post: Bootstrapping and the infinite runway by Hillel Cooperman. Solid read. Since the “at bats” phase is used, I like to think of Babe Ruth. He led the American League in strikeouts 5 times in 1918, 1923, 1924, 1927 and 1928. In 1927 hit 60 home runs,…

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Killer Cover Letters

Max Effgen, June 23, 2009

This post over @ 37Signals Forget the resume, kill on the cover letter has been generating a lot of buzz. The message is pretty simple: Match your cover letter to the audience to get in the door. Apply at a startup, go startup. Apply at larger corporate entity, go corporate….

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Paul Graham Startup Guru

Max Effgen, June 10, 2009

Being in the bootstrap startup space is a challenge. I have found Y Combinator’s concept very interesting. Check a worthwhile read @ Inc.: The Start-up Guru: Y Combinator’s Paul Graham.

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Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

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“Monetizing the Cloud 101”

Max Effgen, June 10, 2009

Good read @ E-Commerce Times by Ed Sullivan Monetizing the Cloud 101: The Proof Is in the Profit. The article rightly points out that the advantage in the cloud is opening up your offering. Third-party developers can then create market-specific products. Apple is specifically mentioned; however, Salesforce.com and even Twitter…

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Solid read @ NYT: Apps are booming…

Max Effgen, June 8, 2009

Solid read at the New York Times: Apps Are Booming as Companies Seek a Place on Your Phone. No surprise that apps are booming. This trend has been happening since the iPhone App Store was announced. A closed platform on one network with limited hardware versions gives the developer a…

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Good read on the cloud “revolution”

Max Effgen, June 6, 2009

Check this article: You Say You Want a Cloud Revolution @ GigaOM. The evolutionary/revolutionary argument can be applied to just about any technology. It is a good reminder for thinking about that next great idea.

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Ozzie on Wave

Max Effgen, June 5, 2009

Interesting read @ CNet by Ina Fried, Ray Ozzie’s cloud hangs over the Valley. And yes, it only rains in Seattle. It is never sunny. Ever. You would not want to visit. Especially in July or August. We all grow gills.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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