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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: weekend/coffee

Cast Iron Grilling

Max Effgen, July 24, 2009

I am originally from Chicago as is the Weber Grill. I proudly have 2 in the backyard. Charcoal only. Years ago, my parents acquired a cast iron grill for their Weber, and I have been searching for one since. The search is over. Finally. Check Cast Iron Grate and salivate….

Starbucks tests new names

Max Effgen, July 18, 2009

Interesting article in the Seattle Times, Starbucks tests new names for stores. How do you compete with saturation? Change your name. Will be interesting to see how this works. Anyone remember all the “Seattle’s Best” stores that were shut down after the Starbucks buyout? Friends ask me all the time…

Gallery in the Garden

Max Effgen, July 17, 2009

Red Stone Flower 2009, Glass, Stone and Metal Never needs watering. One of my favorite organizations is Pratt Fine Art Center, a nonprofit arts center offering arts education to everyone. Pratt specializes in the fire arts, stone, painting and printmaking. Fire arts is everything from hot glass to blacksmithing and…

Chihuly’s Emerald Spire

Max Effgen, July 10, 2009

An early weekend type post. For the 2 readers outside of Seattle, Sounders FC is our new MLS team. They are playing well and captured a local buzz. Games are packed. Nice traditions are being established. Great for the team and Seattle. I was even fortunate enough to attend the…

Portable Espresso = Handpresso

Max Effgen, July 5, 2009

I came across the Handpresso while shopping at the Seattle Flagship REI store. It is truly portable. Hand pump operated and uses the standard Easy Serving Espresso (E.S.E.) pod. This is a device that I would actually take into the backcountry. Pack-in/Pack-out does not work well with loose coffee grounds….

Coffee Drinks Illustrated

Max Effgen, July 5, 2009

Coffee Drinks Illustrated by Lokesh Dhakar is an impressive illustration of the variety of espresso drinks. Being a coffee fiend, I like it. Looks like he is channeling his inner Edward Tufte. I found this via LifeHacker.

Upcoming @ 12sided…

Max Effgen, June 25, 2009

Taking a little break from blogging. Post July 4 will have lots of good stuff on xRM, behavioral interviewing, the cloud, and of course, coffee.

Wings of Freedom

Max Effgen, June 21, 2009

The Wings of Freedom Tour was in Seattle this past weekend. The B17 Flying Fortress and B24 Liberator buzzed the neighborhood on Saturday and Sunday. Very cool to see these historic aircraft in flight — especially over your house. The rumble is incredible. Would have not liked to have been…

Amazon’s private brands

Max Effgen, June 20, 2009

Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been…

WSJ: Coffee Prices Now Off 18% for Month

Max Effgen, June 19, 2009

It is the little things that bring a smile to my face…Selling by speculators and supply from the Brazilian harvest dragged ICE Futures U.S. arabica coffee to seven-week lows. Have a great weekend.

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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