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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: amazon

Amazon Virtual Private Cloud Service

Max Effgen, August 26, 2009

Amazon is introducing a new AWS service to extend to a virtual private cloud (VPC). Basically it offers the enterprise to extended an existing network via VPN to a logically isolated set of EC2 instances. From my experience selling cloud-based services, this will play well with the enterprise. Security is…

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amzn.com URL Shortner

Max Effgen, August 9, 2009

This is interesting and borderline funny. Amazon has created its own URL shortener for products. See TechFlash Amazon creates its own URL shortener for products. Basically the idea is to make it easier to post product links to Twitter and other social media. It has some simple rules and looks…

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Not All Supply Chains Are The Same

Max Effgen, July 25, 2009December 2, 2013

Because I cannot get enough of the Amazon/Zappos deal, check Read Write Web: Getting the Goods: The New Amazon/Zappos Supply Chain Story. I touched on some of this via the customer experience lens in my post: Amazon buys Zappos.

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Kiva, the robots behind Zappos

Max Effgen, July 25, 2009

More on the Amazon Zappos deal…specifically the robots. Amazon’s Acquisition of Zappos Is “A Good Thing for Kiva,” Says Robot Company’s CEO. Also check Forbes, “Bot-In-Time Delivery” for more about Kiva.

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Amazon buys Zappos

Max Effgen, July 23, 2009December 2, 2013

So the big news from yesterday is Amazon buying Zappos. Cash and stock and all that. Congrats to two of my favorite online retailers. The financials are one thing and will be debated. I believe that this will be a great deal for both companies. Also, the notion that Zappos…

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More zeugma please.

Max Effgen, July 20, 2009December 2, 2013

One of the great things things of print media pre-Google was the art of zeugma. It is economical. It makes you think. Unfortunately it has been a victim of the search engine age that makes most headlines vanilla as noted in a post regarding an outage at Amazon AWS six…

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Amazon Killing Mobile Apps…

Max Effgen, July 8, 2009

Most mobile applications are content based. Personally, I would like to see less content specific applications and more applications that solve existing problems (i.e. cross-platform, carrier) with mobile devices. Having researched the space, I understand why most developers choose to go with a content based application. Application development is not…

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Portable Espresso = Handpresso

Max Effgen, July 5, 2009

I came across the Handpresso while shopping at the Seattle Flagship REI store. It is truly portable. Hand pump operated and uses the standard Easy Serving Espresso (E.S.E.) pod. This is a device that I would actually take into the backcountry. Pack-in/Pack-out does not work well with loose coffee grounds….

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Highlights from Cloudforce Seattle

Max Effgen, June 22, 2009

Finally getting back to Cloudforce Seattle and the tons of info learned last week. The message was clearly that Salesforce.com is not just applications. Cloudforce Seattle was all about the platform moving to the cloud. I have a notion that there will be several “clouds” in the future. Clearly, Salesforce.com…

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Amazon’s private brands

Max Effgen, June 20, 2009

Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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