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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Category: reads

Two Years Before the Mast

Max Effgen, March 16, 2011

My brother Ryan is an excellent writer. He often gives books as gifts. I came across this article in the WSJ: A True Adventure at Sea and on Shore by Angus Phillips and was reminded of one of the great gifts he has given me over the years. Two Years…

Even monkeys fall from trees

Max Effgen, February 15, 2011

Great post from Garr Reynolds on courage and determination. Check Presentation Zen: Before success comes the courage to fail Recently, I have been having similar conversations a lot. Brad Feld, my wife (who does not read my blog) and I were talking about marathon running. All three of us had…

Born to Run

Max Effgen, February 5, 2011

I read Born to Run by Christopher McDougall last summer. This great book has had a dramatic impact on my life. Growing up I was never much of a runner. We, my siblings, swam, year round. Running was not my thing. It was only just over 2 years ago I…

Helping Entrepreneurs Succeed: Steve Blank

Max Effgen, December 30, 2010

Spend the 7 minutes to check out this awesome video by Steve Blank. Helping Entrepreneurs Succeed: Steve Blank

My top 5 reads of 2010

Max Effgen, December 27, 2010

Lots of actual books read this year. Here are the top 5 I read in terms of personal impact: 4 Hour Work Week by Timothy Ferriss Enjoyable and eye-opening read. Worth checking it out. Digging into his new book The 4-Hour Body. A Short History of Nearly Everything by Bill…

Great read on Mobile Payments

Max Effgen, November 9, 2010

Great read on the future of mobile payments. I have been digging into this area lately and will have more on the subject soon. iSmashPhone:5 Reasons Mobile Payments Will Become the Norm Updated: November 28 Another good read on the space as competition heats up: WSJ Phone Firms Make Mobile-Payment…

Customer Love

Max Effgen, October 25, 2010December 2, 2013

Nice read over at Customer Think about showing the love. Great to know that I am not the only one who thinks this way (related post). Well done Ms. Hunsaker. Check it out. Customer Think: Fall in Love with Your Customers for Best Customer Experience Happy Monday.

Be willing to throw it all away

Max Effgen, October 24, 2010

Is this a name dropping post? Check out this instructive video of Mike Maples, Jr. speaking at the Founder Institute. It is worth the time. Mike Maples was a co-founder of Motive, where I spent 5 very productive years. Talk of “thunder lizards” is nothing new. His ability to communicate…

8 Summer Reads

Max Effgen, August 27, 2010

Some of the books I have tackled this summer.

The Value of Stories

Max Effgen, July 8, 2010

Came across this and found it interesting. Happy Summer. The Double Think:The Value of Stories

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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