Marshall McLuhan’s The Medium is the Massage Max Effgen, April 28, 2025 Marshall McLuhan’s The Medium is the Massage: An Inventory of Effects, co-authored with graphic designer Quentin Fiore and published in 1967, is a groundbreaking work that reshaped how we understand media, communication, and culture. This is a visionary work that captures the transformative power of media with unmatched clarity and…
Goethe’s Truth Bomb Max Effgen, March 27, 2025March 27, 2025 Goethe, that titan of German literature, dropped a truth bomb that still echoes through the centuries…
Never Die Easy: Enduring Wisdom of Walter Payton Max Effgen, March 19, 2025March 27, 2025 Never Die Easy: The Enduring Wisdom of Walter Payton Walter Payton, one of the greatest running backs in NFL history, left behind more than just records and accolades. I have been reflecting on his words, “Never die easy. Why run out of bounds and die easy? Make that linebacker pay….
Kilogear Max Effgen, February 22, 2025November 14, 2025 Kilogear (https://kilogear.com/) is an interesting fitness startup. I have been using their gear after a chance meeting with the founders. I immediately understood the concept of microloading thanks to course work through USATF. Simply, Kilogear works. My first ruck with Kilogear was 5.5 lbs. heavier than my normal rucks and…
CEO Wisdom Podcast with Charles Cormier Max Effgen, January 28, 2025 Thank you Charles. I enjoyed our conversation.
Thoughts for 2025 Max Effgen, January 3, 2025 Angel and Pre-Seed investing has been growing and will continue to grow. Competition for dollars will continue to be a challenge, especially for first time founders. The team for young companies is paramount. They need to understand the problem that started the company and have tremendous synergy with each other….
Startup Due Diligence Legal Issues Max Effgen, October 29, 2024 Below is a fairly comprehensive list of what I look for when I am doing due diligence on a potential startup investment. Choice of Entity Capitalization Intellectual Property Employment Matters Compliance
Startup Investing for Student Entrepreneurs Max Effgen, May 14, 2024June 5, 2024 Startup Investing for Student Entrepreneurs I have been fortunate to work with student-led startups recently. A common theme in their questions is how to raise money and the structures that these startups should consider. The outside investment process is specifically, no founder, no friends and family money. People who do…
Godspeed Steve Kopcha Max Effgen, January 4, 2024 Saddened to learn of the passing of Steve Kopcha, a fraternity brother from University of Michigan. Kind, thoughtful and intelligent are words that normally do not define a young fraternity man, but that was Steve. My fondest memory of him comes from an intramural slow pitch softball game. Steve had…
Angel Investing Year in Review Max Effgen, December 14, 2023 As 2023 comes to a close, here is my take on the angel investing landscape. Overall, 2023 saw a chill on investments and deal flow due largely to the failure of Silicon Valley Bank (SVB) in March. For startups on the West Coast, SVB was the go-to bank especially those…