Amazon’s private brands Max Effgen, June 20, 2009 Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been… Continue Reading
WSJ: Amazon Is Selling Designs of Its Own Max Effgen, September 18, 2009December 2, 2013 Another read on Amazon’s private brands. I would love to think that the WSJ got inspiration from my earlier post Amazon’s private brands. Plus I re-learned that Pinzon is the name of the Spanish explorer who discovered the Amazon River. In reality, the new products and accounting for “general merchandise”… Continue Reading