{"id":2918,"date":"2012-07-09T05:25:31","date_gmt":"2012-07-09T12:25:31","guid":{"rendered":"http:\/\/www.12sided.com\/blog\/?p=2918"},"modified":"2012-07-09T05:25:31","modified_gmt":"2012-07-09T12:25:31","slug":"social-crm-strategy","status":"publish","type":"post","link":"https:\/\/www.effgen.us\/?p=2918","title":{"rendered":"Social CRM Strategy"},"content":{"rendered":"<p>Social CRM came up in a recent conversation. Microsoft&#8217;s acquisition of Yammer and Salesforce&#8217;s multiple buys in this area has validated a market that was a huge question mark 3 years ago. Like any business process application I recommend that following:<\/p>\n<p><strong>Keep it simple. Know your customers. Show them the love.<\/strong><\/p>\n<p>Ask yourself if you can honestly answer these questions. They will help guide you CRM, social or &#8220;traditional&#8221;, strategy:<\/p>\n<ul>\n<li>Where are your customers?<\/li>\n<li>Where do they go when they have issues with your products and services?<\/li>\n<li> How open is that conversation?<\/li>\n<li> How are you making them successful?<\/li>\n<li> What keeps them from flaming the CEO?<\/li>\n<li> How many are willing references?<\/li>\n<li> Where is your organization&#8217;s focus?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social CRM came up in a recent conversation. Microsoft&#8217;s acquisition of Yammer and Salesforce&#8217;s multiple buys in this area has validated a market that was a huge question mark 3 years ago. Like any business process application I recommend that following: Keep it simple. Know your customers. Show them the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2918","post","type-post","status-publish","format-standard","hentry","category-crm"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2918"}],"version-history":[{"count":0,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/2918\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}