{"id":2381,"date":"2011-05-31T14:51:23","date_gmt":"2011-05-31T21:51:23","guid":{"rendered":"http:\/\/www.12sided.com\/blog\/?p=2381"},"modified":"2011-05-31T14:51:23","modified_gmt":"2011-05-31T21:51:23","slug":"how-to-brand-you","status":"publish","type":"post","link":"https:\/\/www.effgen.us\/?p=2381","title":{"rendered":"How to Brand You"},"content":{"rendered":"<p>Received an interesting email yesterday. One of my &#8220;mentees&#8221; from the UW SEBA mentor program asked me a question. He is a super sharp doctoral candidate and taking in internship with the World Bank this summer. He is anxious about how he will fit in a large office of a large organization with tons of outside interaction. Pretty natural stuff. He wanted to know if I had any advice for him.  Here is my reply:<\/p>\n<p>1) Be yourself. Your hard work and friendly personality got you the job. Don&#8217;t forget that.<br \/>\n2) People like to work with people they like. I have found this to be true working on 4 continents.<br \/>\n3) It is easy to be liked when you are being yourself.<\/p>\n<p>Also think about what you want to accomplish from the internship. What will make it a success for you? Then work towards those things as best you can and it will be easy to be yourself &#8212; anywhere.<\/p>\n<p>Then this morning in my Inbox was <a href=\"http:\/\/yastrow.com\/nlarchive\/2011\/your-powerful-personal-brand-05-31-11.html\" target=\"_blank\">this very timely newsletter from Steve Yastrow<\/a>. Yastrow goes in detail about <a href=\"http:\/\/www.fastcompany.com\/magazine\/10\/brandyou.html\" target=\"_blank\">the great Tom Peters article, &#8220;The Brand Called You.&#8221;<\/a> My mental hamster-wheel turned over to generate a spark. There really is no difference between &#8220;Brand You&#8221; and being yourself. Simple stuff, but true. Even a snake like <a href=\"http:\/\/en.wikipedia.org\/wiki\/Polonius\" target=\"_blank\">Polonius<\/a> figured it out, &#8220;This above all: to thine own self be true.&#8221; So very true. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Received an interesting email yesterday. One of my &#8220;mentees&#8221; from the UW SEBA mentor program asked me a question. He is a super sharp doctoral candidate and taking in internship with the World Bank this summer. He is anxious about how he will fit in a large office of a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[62,325,344],"class_list":["post-2381","post","type-post","status-publish","format-standard","hentry","category-thoughts","tag-brand","tag-steve-yastrow","tag-tom-peters"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2381"}],"version-history":[{"count":0,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/2381\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}