{"id":1960,"date":"2010-10-18T07:55:18","date_gmt":"2010-10-18T14:55:18","guid":{"rendered":"http:\/\/www.12sided.com\/blog\/?p=1960"},"modified":"2010-10-18T07:55:18","modified_gmt":"2010-10-18T14:55:18","slug":"greatinvestments","status":"publish","type":"post","link":"https:\/\/www.effgen.us\/?p=1960","title":{"rendered":"Great investments in advertising"},"content":{"rendered":"<p>Remember when Bill Gates openly mocked IBM for sponsoring the &#8220;OS\/2 Bowl&#8221;?<\/p>\n<p>Engadget: <a href=\"http:\/\/www.engadget.com\/2010\/10\/18\/microsoft-to-spend-one-billion-dollars-advertising-kinect-and-wi\/\">Microsoft to spend one billion dollars<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when Bill Gates openly mocked IBM for sponsoring the &#8220;OS\/2 Bowl&#8221;? Engadget: Microsoft to spend one billion dollars<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,11],"tags":[402],"class_list":["post-1960","post","type-post","status-publish","format-standard","hentry","category-it","category-thoughts","tag-thoughts"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1960"}],"version-history":[{"count":0,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}