{"id":1031,"date":"2009-07-30T16:00:21","date_gmt":"2009-07-30T23:00:21","guid":{"rendered":"http:\/\/www.12sided.com\/blog\/?p=1031"},"modified":"2009-07-30T16:00:21","modified_gmt":"2009-07-30T23:00:21","slug":"sales-enablement","status":"publish","type":"post","link":"https:\/\/www.effgen.us\/?p=1031","title":{"rendered":"Sales Enablement"},"content":{"rendered":"<p>Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales\/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved to include market and competitive intelligence as well as insights from the field and subject matter experts. <\/p>\n<p>Worthwhile blog on Sales Enablement @ <a href=\"http:\/\/salesenablement.wordpress.com\/\" target=\"_blank\">http:\/\/salesenablement.wordpress.com\/<\/a><\/p>\n<p>Three main Sales Enablement players of interest:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.salesforce.com\/crm\/marketing-automation\/document-content-management\/\" target=\"_blank\">Salesforce Content<\/a><\/li>\n<li><a href=\"http:\/\/www.savogroup.com\/\" target=\"_blank\">SAVO Group<\/a><\/li>\n<li><a href=\"http:\/\/www.kadient.com\/\" target=\"_blank\">Kadient<\/a><\/li>\n<\/ul>\n<p>Why this is important to CRM? It will drive user adoption.<br \/>\n<strong>Max&#8217;s CRM Rule #1: Give Sales a reason to use CRM.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales\/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[399,117,191,292,296],"class_list":["post-1031","post","type-post","status-publish","format-standard","hentry","category-crm","tag-crm","tag-enterprise","tag-kadient","tag-salesforcecom","tag-savo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1031"}],"version-history":[{"count":0,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1031\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}