{"id":1023,"date":"2009-07-29T10:58:30","date_gmt":"2009-07-29T17:58:30","guid":{"rendered":"http:\/\/www.12sided.com\/blog\/?p=1023"},"modified":"2009-07-29T10:58:30","modified_gmt":"2009-07-29T17:58:30","slug":"know-your-customer-3","status":"publish","type":"post","link":"https:\/\/www.effgen.us\/?p=1023","title":{"rendered":"Know your customer&#8230;"},"content":{"rendered":"<p>Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. &#8220;Know your customer&#8221; is the mantra.<\/p>\n<p>When you know the customer, good things happen.<br \/>\n &#8211; Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter.<\/p>\n<p>When you know your customer, you can spot trouble a mile away.<br \/>\n &#8211; Example, Client B re-organized and has a new executive sponsor. He has called the ROI model into question.<\/p>\n<p>When you know your customer, the relationship goes beyond business.<br \/>\n &#8211; Example, Client C asks for advice on improving the ROI model and photography equipment for his vacation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. &#8220;Know your customer&#8221; is the mantra. When you know the customer, good things happen. &#8211; Example, Client A increased user adoption to 70% of total call volume. ROI increase&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,11],"tags":[399,117,402],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-crm","category-thoughts","tag-crm","tag-enterprise","tag-thoughts"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1023"}],"version-history":[{"count":0,"href":"https:\/\/www.effgen.us\/index.php?rest_route=\/wp\/v2\/posts\/1023\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effgen.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}