It’s all about the “grind” Max Effgen, May 14, 2010 Nice read on espresso in the Atlantic. Better grind, better espresso. Been saying it for years. Check it out. Happy Weekend! The Atlantic: A Winning Formula for Traditional Espresso Continue Reading
An unlikely duo Max Effgen, May 6, 2010 Interesting read in the latest Forbes on Wal-Mart and Patagonia’s efforts on sustainability. Patagonia pioneered and is helping Wal-Mart. Funny, that did not make it in to the most recent Patagonia catalog that hit my mailbox. Glad to see that sustainability is gaining mainstream traction. Forbes: Wal-Mart, Patagonia Team To… Continue Reading
Blue Ocean Strategy vs The Art of War Max Effgen, April 26, 2010 One thing I know about myself is that I am better when I have a full plate. To stay busy, I enrolled in the Evening MBA program at University of Washington’s Foster School of Business last fall. I have been impressed with the curriculum and faculty. The Blue Ocean Strategy… Continue Reading
Is it time for Marketing to get out of its own way? Max Effgen, April 21, 2010 Worthwhile read at Mitchel Joel’s blog. Check it out. Six Pixels of Separation: People Should Not See Marketing Continue Reading
“Joel on Software” blog is coming to an end Max Effgen, March 4, 2010 Big news that Joel Spolsky is ending his Joel on Software blog as announced in Inc. The money quote: To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It… Continue Reading
Business Advice From Van Halen Max Effgen, February 28, 2010 I have been a big fan of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It is engaging and practical and a worthwhile read. I have found myself recommending it lately. Great resources on their website as well. I am looking forward to… Continue Reading
Gist as a small business CRM tool Max Effgen, February 23, 2010December 2, 2013 I have blogged a bunch on Gist over the last year. The Seattle startup has some nice traction going for it. It seemed pretty clear to me from the beginning that Gist would be a great CRM and/or Sales Enablement tool for the small to mid-size market. Check this nice… Continue Reading
Take the test Max Effgen, February 10, 2010 Interesting color profile personality test. Check it out. USA Today: Favorite colors test shows CEOs are different; take the test Continue Reading
Bonds or TDs, They’re Still a Gamble Max Effgen, February 6, 2010 Interesting weekend read at the Wall Street Journal on a bond-trading specialist from Cantor Fitzgerald that wants to treat casinos like the stock market. WSJ: Whether Bonds or Touchdowns, They’re Still a Gamble Continue Reading
Paul English of Kayak Max Effgen, February 5, 2010 Great read on customer service over @ Inc. Great way to improve product and process simultaneously. Would your organization obsess like this? Maybe you should. They say, “Why would you pay an engineer $150,000 to answer phones when you could pay someone in Arizona $8 an hour?” If you make… Continue Reading