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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: aws

Spot Instances

Max Effgen, January 1, 2010

Amazon AWS announced Spot Instances of EC2 a few weeks back. I have been very interested in this concept. Auction pricing should be natural for the cloud computing utility model. They will be selling spare capacity from moment to moment. The cloud is attractive since servers often site idle. Sharing…

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Is the enterprise finally ready for AWS?

Max Effgen, September 10, 2009

Just got an invite to a webinar co-hosted by Cast Iron Systems and Amazon AWS. I have been intrigued by Cast Iron’s integration offering for the enterprise for sometime. Their initial concept of an integration appliance has played well in the market and they now offer full cloud based services…

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Amazon Virtual Private Cloud Service

Max Effgen, August 26, 2009

Amazon is introducing a new AWS service to extend to a virtual private cloud (VPC). Basically it offers the enterprise to extended an existing network via VPN to a logically isolated set of EC2 instances. From my experience selling cloud-based services, this will play well with the enterprise. Security is…

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Solid Read on Cloud & Chaos

Max Effgen, August 1, 2009

Forbes has had some great coverage of the Black Hat cybersecurity conference. Here is an interesting read on little known issue with virtualization. Check out Why Cloud Computing Needs More Chaos Have a great weekend.

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More zeugma please.

Max Effgen, July 20, 2009December 2, 2013

One of the great things things of print media pre-Google was the art of zeugma. It is economical. It makes you think. Unfortunately it has been a victim of the search engine age that makes most headlines vanilla as noted in a post regarding an outage at Amazon AWS six…

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Amazon Killing Mobile Apps…

Max Effgen, July 8, 2009

Most mobile applications are content based. Personally, I would like to see less content specific applications and more applications that solve existing problems (i.e. cross-platform, carrier) with mobile devices. Having researched the space, I understand why most developers choose to go with a content based application. Application development is not…

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Highlights from Cloudforce Seattle

Max Effgen, June 22, 2009

Finally getting back to Cloudforce Seattle and the tons of info learned last week. The message was clearly that Salesforce.com is not just applications. Cloudforce Seattle was all about the platform moving to the cloud. I have a notion that there will be several “clouds” in the future. Clearly, Salesforce.com…

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Storm Clouds

Max Effgen, June 11, 2009

True story. Amazon’s cloud service disrupted by lightning storm. So many play on words possible, but this is the Google search engine age. Everything is vanilla. How unfortunate.

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Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight. Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more…

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Windowshop-ping

Max Effgen, May 19, 2009

Came across the Amazon Windowshop Beta today. Very cool use of 3D browsing and AWS. New books, music and “Music Artists We Think You Should Hear”. When this is connected to purchase history, it will give iTunes a run for its money.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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